Email marketing is hands down one of the most effective tools in building customer loyalty as it establishes a dialogue between you and your customer on a personal level.
Define the Purpose of your email campaigns
Your communications must be succinct enough to entice the user to click through to your website for more information or to commit to a purchase. Content heavy emails are less effective as more people check their emails on mobile devices. Segmenting your database and targeting different campaigns at particular segments of your customers is highly recommended. The results you will achieve by doing so are far better than sending out a blanket email to your entire subscriber list.
We use the industry leading Campaign Monitor platform as used by industry heavy weights such as Coca-Cola, Apple and Air Bnb just to name a few. Comprehensive reporting features let us precisely track open rates and click throughs to measure the effectiveness of your email marketing campaigns. We also design and develop creative email marketing templates within your account.
For more information about our Email Marketing services, and to learn more about how we can get help you communicate with your customers online, contact us or call 1300 743 933.