Overview
Running an online business is not an easy task as it takes both good marketing and a well developed online store to make good sales. Gunslinger was tasked with improving the total order value, increasing quality traffic and with that, a large increase in online sales.
Over the years the brand and the online experience had fallen behind, a refresh in the online store design, digital strategy and some changes in approach made a huge difference.
Sausage Making, Meat Mincers, Home Cooking and Barbrqueing
Presenting a comprehensive and exciting online store to inspire home cooks and butchers to prepare and make the meat produce they enjoy and take pride in.
With the increase of home cooking and the Masterchef experience, ButcherQuip needed to be positioned as a quality provider of butchering equipment and to be an inspiration to independant butchers, home cooks and newbies.
The two key elements of the campaign was strong SEO keyword performance and a relevant and enjoyable online experience
Presenting the brand is down-to-earth, humble and simplstic was purposeful to connect with the audiences most likely to engage.
What we did
To achieve what we were tasked to do took hard work but the results speak for themselves: Gunslinger provided these key services to achieve the results.
We got some insane results
Order Value/Order
- 55
- $
Sales Growth
- 100
- %
Traffic Conversion
- 50
- %