Building Brighter Futures

Buttercups Childcare and Kindergarten

Overview

To fill a newly opened childcare centre is not an easy task. Gunslinger was asked to provide walkins whereby mums and dads come to view the centre: to achieve this we needed these mums and dads to fill out a web form or to phone the centre directly. Being a very competitive industry we knew we would have a big job on our hands but one we were confident we could do well.

The use of video helped bring an old website to life: engagement, time on page and leads followed. A solid SEO strategy and Adwords campaign helped bring the quality traffic: within three months the childcare centre was on the first page for some medium to high volume keywords, the number of walkins rocketed skywards.

Visit Buttercups Childcare and Kindergarten

Building Brighter Futures

Showing the centre to the user without the user needing to walk into the daycare as well as showing children enjoying some of the spaces the childcare had to offer were key goals.

The key feelings/emotions we tried to convey in the campaigns were ones of 'Trust, Family, Authenticity, Credibility, Established' as it was these words/emotions that parents would need in order to commit to the childcare.

We essentially needed to show the true character of a great family owned childcare.

We got some insane results, and we're still achieving more

Leads/Conversions

  • 32
  • %

Growth

  • 300
  • %