To fill a newly opened childcare centre is not an easy task. Gunslinger was asked to provide walkins whereby mums and dads come to view the centre: to achieve this we needed these mums and dads to fill out a web form or to phone the centre directly. Being a very competitive industry we knew we would have a big job on our hands but one we were confident we could do well.
The use of video helped bring an old website to life: engagement, time on page and leads followed. A solid SEO strategy and Adwords campaign helped bring the quality traffic: within three months the childcare centre was on the first page for some medium to high volume keywords, the number of walkins rocketed skywards.
Building Brighter Futures
Showing the centre to the user without the user needing to walk into the daycare as well as showing children enjoying some of the spaces the childcare had to offer were key goals.
The key feelings/emotions we tried to convey in the campaigns were ones of 'Trust, Family, Authenticity, Credibility, Established' as it was these words/emotions that parents would need in order to commit to the childcare.
We essentially needed to show the true character of a great family owned childcare.
What we did
Search Engine Optimisation
We offer a comprehensive monthly SEO strategy to all of our clients to help them gain page one Google rankings for your most relevant industry keywords.
Social Media Marketing
We help our clients improve their brand awareness and reach more customers by choosing the right Social Media channels to communicate with them.
A Company that took 20 years to build can be destroyed in hours online. We manage and steer you in the right direction when it comes to your reputation online.
Digital Marketing Analysis
Does your business need a complete Online Marketing review? Talk to the experts at Gunslinger to set your Online Marketing on the right course.
Content Management Systems
We don't lock our clients into one particular Content Management System like other agencies do. Once we evaluate your business goals we choose a Content Management System that will best meet your needs.
We got some insane results, and we're still achieving more